AT&T had a desire to do something personal to express their gratitude to some of their best customers and clients. Whatever the play was, it had to leverage both their music industry ambassador relationships and mobility-first attributes, doing so in a captivating digital manner. It also had to be easy for them to manage, track, and fulfill their loyalty reward distribution.
For 2 different constituent groups (Bonnaroo Festival and PlentiTogether), AT&T enlisted Futureman to design ticketing / fulfillment request websites to manage these CRM initiatives.
AT&T has been able to reach (and reward) their most important clients and customers through the platform Futureman created, and these select initiatives have proven to be some of their most cost effective to date. There are plans to leverage these builds for upcoming sports seasons and events.
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