Catching Fire

Case + Study

+ Challenge

Year after year, Feeding America has been able to leverage the domain hungergames.com. So in 2013 they wondered how could they best use this highly visited destination as both an awareness and conversion platform to share engaging and interactive hunger statistics to a younger crowd without alienating them completely?

+ Solution

Feeding America, in conjunction with the World Food Program and Lionsgate Films, invited Futureman into the mix to design and develop a visually compelling and engaging microsite for this domain for the release of the second Hunger Games movie, Catching Fire at Thanksgiving 2013.

+ results

The site, which intersperses high-end visual design with important facts about hunger both at home and abroad, continues to provide users with an interactive way to learn about hunger issues. The build also included a sweepstakes component wherein site visitors could enter to win movie prizes and memorabilia, enabling Feeding to increase their reach via email sign-ups and social shares.

Futureman is currently in discussions to begin work on the next iteration of the microsite in conjunction with the release of Mockingjay in November of 2014.

Design

+ Design

+ art direction

+ user experience

+ concept design

+ visual design

+ production design

+ collateral design

Interactive

+ Interactive

+ AJAX

+ WordPress

+ custom theme

+ donation integration

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