National Dairy Council

Case + Study

+ Challenge

The National Dairy Council® tapped Futureman for a solution to debunk rogue myths that lactose intolerant people could not enjoy milk and other dairy products.

+ Solution

Futureman was brought in to film and edit a two-part video series showcasing that lactose intolerant people could indeed enjoy the splendors of dairy.

+ results

Futureman cast, shot, and edited 2 videos for the National Dairy Council®. The first was filmed over 2 days at a dairy farm in Fort Wayne, Indiana. The second was staged and filmed over the holidays in rural Illinois. Both were placed prominently on the NDC’s Facebook page and shared and viewed over 55,000 times.

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