Essential Luxuries

Case + Study

+ Challenge

On the heels of a successful and quick turn initial project with ODLR on the 2012 Spring initiative, Futureman was again tapped for a campaign approach to rollout an innovative program in support of a new fragrance line from the fashion giant.

+ Solution

Futureman laid out an impressive and cohesive roadmap for the campaign and its many touchpoints. In doing so, the agency conducted both a photo and video shoot for each of the six fragrances, as well as produced six mini-vignettes to personify each one of the fragrances. An engaging microsite was then designed and developed to house these assets and to pair users with their preferred characteristics which would in turn serve up an intuitive recommendation for them as to which fragrance suited them best.

+ results

Oscar de la Renta experienced an immensely successful rollout of the line and had a highly successful holiday 2012 sales season. Today, the Scent Stylist feature continues to provide users with a fun and engaging selection experience to determine which fragrance suits them best.

Design

+ Design

+ art direction

+ user experience

+ concept design

+ visual design

+ production design

+ collateral design

Interactive

+ Interactive

+ Flash

+ ActionScript

+ JQuery

Production

+ Production

+ casting

+ live action shooting

+ set direction

+ motion graphics

+ art direction

+ linear editing

+ original score

+ color treatment

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