Fuel Up To Play 60

Case + Study

+ Challenge

In the Summer of 2014, Futureman was hired to fly to Dallas and film both the Fuel Up to Play 60 Student Program Ambassadors and FUTP60 NFL Representatives for the sake of putting together their new Fall Campaign video, Play Like Me.

+ Solution

Futureman quickly assembled the team and descended on the FUPT60 Summit in Dallas. The team filmed at both AT&T Stadium and the University of Texas at Arlington, capturing NFL players and program student leaders on camera emphasizing the importance of getting sixty minutes of exercise each day.

+ results

A fun and compelling new spot titled Play Like Me was produced by the Futureman team and delivered for online seeding by the NFL, its partners, as well as housed front and center on the Fuel Up to Play 60 website.

Production

+ Production

+ live action shooting

+ motion graphics

+ linear editing

+ sound design

+ color treatment