A pinnacle moment every year for Gillette, a mega-NFL partner, is the start of the NFL season. For the last few years, in partnerships with our friends at Ketchum and MKTG, we’ve become the go-to-crew when Gillette needs epic, shareable NFL social content.

Innovative Social Campaigns

We started working with the brand in 2021, with the launch of their “Look Good. Game Good” campaign. We shot dozens of sexy branded social pieces for NFL athletes, Gillette and their retail partners. With only a few hours with each athlete and over a dozen pieces of content, we had to prioritize quality….and quantity. And humbly, we think we delivered.

The social content ran throughout the 2021 NFL season and now we’re at it again, creating fresh new content with fresh new athletes for the upcoming NFL season.

Interactive + Experiential Content

In 2022, Gillette set out to make waves in LA during Super Bowl weekend. The brand had a new razor to debut and we were tasked to capitalize on the buzz. The entire production team flew out and braced themselves for an eventful weekend.

Gillette built a stunning, roller rink in the heart of Santa Monica. We spent the weekend producing branded IG Reels and Stories, turning over real-time edits for influencers, brand ambassadors and VIP athletes to post to their channels.

Only a couple miles away, the rest of the team ran an experiential video experience for Super Bowl fans. We fabricated a 360 photobooth that sat center stage in the fan zone. We developed a custom integration with the OnePass registration system to create a seamless user flow for fans. The end result? More than 1,700 customized fan videos over the Super Bowl weekend.