Oscar de la Renta wanted to do something powerful to promote their Live in Love fragrance around the Mother’s Day shopping season.
ODLR reached out to Futureman for the big idea. What was spawned was the idea of sending an elegant and ornate digital love note via Facebook, to those special friends users wanted to connect with.
An elegant and sophisticated note sending application was designed and deployed by Futureman’s design and development teams. Fans of Oscar de la Renta concocted and sent their friends beautiful interactive notes via the Facebook app, and in turn bolstered excitement and awareness around the fragrance and simultaneously, Mother’s Day sales of the fragrance.
+ art direction
+ brand identity
+ user experience
+ concept design
+ visual design
+ production design
+ Facebook application development
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