IBM partnered with the Masters to create the official Master App. For the first time ever, the app used artificial intelligence from Watson to capture the essence of the competition and allow users to personalize their digital experience. Our challenge was to produce an edit a series of videos to promote the app and all of its functionality.
Our team mapped out all of the pre-production planning in effort to shoot and cover all aspects of the app and its features. We created a cinematic video series featuring Matt Ryan using the app promoting the new AI functionalities.
The fun and compelling series was launched by IBM Sports. Viewership and syndication of the series was a total success as Matt Ryan, IBM and the Masters promoted the videos on all of their respective social channels.
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