Pebble Beach

Case + Study

+ Challenge

IBM and Pebble Beach partnered to create the ultimate travel and concierge app using Watson. We were then enlisted to highlight all the of app's features through a compelling social media video series featuring Laird Hamilton and Gabby Reece.

+ Solution

Our team mapped out all of the pre-production planning in effort to shoot and cover the entire 17-mile peninsula in one day with a crew of eighteen people. A seven-part cinematic video series featuring Laird and Gabby playing golf, dining, shopping, surfing, and exploring were all captured and edited by our content creation team.

+ results

The fun and compelling series “Pebble Beach with Watson” was launched by IBM Sports. Viewership and syndication of the series was a total success as Laird, Gabby, and Pebble Beach Resorts promoted the videos on all of their respective social channels.

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