As a partner of Aston Martin Red Bull Racing, IBM needed a way to showcase how their spectrum line of products help design a better F1 car for the team. Our challenge was to convey this in an interactive and engaging way for the 2017 Think conference for IBM in Las Vegas.
We designed, modeled and produced a full touch screen interactive web application that allowed visitors to interact with the F1 car digitally while learning about how IBM Spectrum products work to produce a better car.
The interactive experience has since been re-utilized at two other IBM conferences and is actively being developed further due to its impact at IBM Think 2017.
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