Intelligent Infrastructure

Case + Study

+ Challenge

As a partner of Aston Martin Red Bull Racing, IBM needed a way to showcase how their spectrum line of products help design a better F1 car for the team. Our challenge was to convey this in an interactive and engaging way for the 2017 Think conference for IBM in Las Vegas.

+ Solution

We designed, modeled and produced a full touch screen interactive web application that allowed visitors to interact with the F1 car digitally while learning about how IBM Spectrum products work to produce a better car.

+ results

The interactive experience has since been re-utilized at two other IBM conferences and is actively being developed further due to its impact at IBM Think 2017.

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