Soccer Everywhere

Case + Study

+ Challenge

AT&T set out on a mission to bring their #soccereverywhere campaign to life. Futureman was called on to concept, shoot, and edit a robust video series to inform, educate, and entertain MLS soccer fans.

+ Solution

Our team travelled across the country filming various MLS players and soccer social influencers as they shared their stories, showed off their skills, and competed in soccer challenges. The filming culminated in a three day shoot at the MLS All-Star Game in San Jose, where players and influencers alike celebrated the game alongside fans and Hip hop artist Flo Rida.

+ results

The project was a total success and in the end, ten videos were produced. The #soccereverywhere video series was launched over a period of three months online and saw incredible viewership and syndication across all social channels.