Ally Bank is the founding partner and front-of-kit-sponsor of the Charlotte FC — the newest soccer team to come to Charlotte. There was a lot of excitement and anticipation about the team, so when the inaugural CLTFC season was delayed in 2020, fans became increasingly restless for any type of news...especially when it came to the kit design.
Activation strategy
Fabrication design
Multi-sensor laser course
Guerilla OOH tactics
Interactive AR
Virtual jersey try-on
CGI video content