After decades of redefining culture as an iconic fashion brand, Coach has entered a bold new era by debuting Coach Coffee shops at their outlet locations across the globe. With new stores opening growing exponentially in 2024 and into 2025, Coach wanted to celebrate and inspire their employees at their yearly summit in Las Vegas through the lens of their new hero, Lil Miss Jo. The ask: Concept and create an exciting, new and innovative brand film utilizing 3D and AI...and do it in 3 weeks.

Our response: we got you.

We leaned heavily into over 13 unique creation tools, from 3D tools like Unreal Engine and Blender to AI generation models like Midjourney and VEO3 to craft the models and environments that shaped the creative vision. The Futureman content team worked tirelessly to bring these scenes together in a harmonious and beautiful end product that elicited a standing ovation when it debuted at the iconic Wynn hotel as the legend of Lil Miss Jo took a step towards superstardom.