Dream Crazier
Nike
As part of Nike’s “Dream Crazier” campaign, Futureman was hired to script, shoot, edit, and produce content telling the real and authentic stories of the elite and everyday athletes to drive anticipation of their running in the 2018 Bank of America Chicago Marathon.
Location scouting
Pre-production
Scriptwriting
Elite talent direction
Cinematic editing
Dynamic content capture
Sound design
Motion graphics
Cinematic editing
Cinema-level capture & a gritty Chicago look and feel
Dynamic content capture
Working with a premium brand and elite athletes in our own backyard
Dynamic content capture
USED Roller blades, rickshaws and segways to get the shot
Combining our elite knowledge of content production with our Chicago street smarts, our crew hit the streets with cinema cameras, gimbal rigs on skateboards, and even a rickshaw set up to authentically capture our athletes training across various Chicago locations to match our storyboarded vision for Nike and their social channels.
