As a mega partner of the league, Gillette is synonymous for players getting off to a fresh start as the season kicks off. For the last few years, we’ve become the go-to-crew when Gillette needs epic, shareable NFL social content.
Top-tier NFL talent
Innovative social campaigns
Activation design
Real-time content capture
Registration system integration
dozens of sexy branded social pieces for elite nfl athletes
making waves in la over super bowl weekend
We developed a custom integration with the OnePass registration system to create a seamless user flow for fans. The end result? More than 1,700 customized fan videos over the Super Bowl weekend.
SUPER SMOOTH CONTENT
The brand had a new razor to debut and we were tasked to capitalize on the buzz. We spent the weekend producing branded IG Reels and Stories, turning over real-time edits for influencers, brand ambassadors and VIP athletes to post to their channels.