With IBM & Aston Martin Red Bull Racing we had an opportunity to bring to life the impact that data has on the rapid iteration of their cars. The challenge? How do we make data sexy...and digestible? Debuting at IBM Think, we built an interactive touchscreen website that highlighted six ways IBM Spectrum Solutions provides intelligent data that helps the Aston Martin Red Bull Racing team make better design and race decisions. We also developed an augmented reality racing application to highlight these data points with The Weather Company.