Big Game Hunt
Keystone Light

Every year, Keystone Light releases limited edition packaging and hard-to-come-by orange cans as part of its annual Big Game Hunt promotion. In 2020, they came to Futureman wanting to do something different: digitize “the hunt”. So mission in hand, Futureman helped Keystone Light launch its first mobile, augmented reality experience.

Social content

3D modeling

Website development

QuickAR

The Hunt is Back

Bringing joy to beer drinkers in the midst of the Pandemic

Stunning AR, seamless mobile integration, and hilarious content

#KSLthehunt

The social campaign encouraged Keystone Light drinkers to keep their eyes peeled. Lucky drinkers who found a rare, orange can were able to unlock four life-size AR animals.

#KSLtheHunt

the hunt is back and funnier than ever