Big Game Hunt
Keystone Light
Every year, Keystone Light releases limited edition packaging and hard-to-come-by orange cans as part of its annual Big Game Hunt promotion. In 2020, they came to Futureman wanting to do something different: digitize “the hunt”. So mission in hand, Futureman helped Keystone Light launch its first mobile, augmented reality experience.
Social content
3D modeling
Website development
QuickAR
The Hunt is Back
Bringing joy to beer drinkers in the midst of the Pandemic
Stunning AR, seamless mobile integration, and hilarious content
#KSLthehunt
The social campaign encouraged Keystone Light drinkers to keep their eyes peeled. Lucky drinkers who found a rare, orange can were able to unlock four life-size AR animals.
#KSLtheHunt