Pebble Beach
IBM
Pebble Beach has always been a top destination for world-class athletes, celebrities, tourists, and locals for obvious reasons. As part of their new partnership with the course, IBM was debuting a first of its kind concierge app and once again tapped Futureman to develop the announcement content.
Pre-production
Ocean-front production
Episodic longform storytelling + short form social promotion
RED cameras
Elite talent
World class athletes made to feel right at home
Over the span of just a few days, the Futureman production team executed a highly cinematic shoot using RED cameras and state of the art 4K drones with professional surfer Laird Hamilton and volleyball legend Gabby Reese, documenting their trip to Pebble Beach and use of the app to create the perfect itinerary.
