RedBull
Music Studio
In the summer of 2026, Red Bull threw down an epic challenge: lay down your best bars for a shot at opening for Lil Yachty. Pick a beat from a lineup crafted by Chicago's own producers, take three swings at the mic, and let your best verse do the talking. Simple premise. But how do you record hundreds of artists from Lollapalooza to ComplexCon over the course of a month, without ever dropping below studio quality? Build a studio that can travel.
Technical experiential development
Studio-grade audio and multi-cam capture
Custom app development
Real-time content delivery
AI workflow integration
Let’s start here: a pro studio that pulls up wherever the talent is
Alongside our fabrication partner, we built a fully soundproof, Red Bull-branded booth that delivered pro-grade audio and video wherever it landed, from a storefront to a festival. Inside, we wired in the hardware for clean, seamless sound and multiple camera angles, so every artist walked out with a cinematic clip worth posting.
no cap, just bars
Artists sampled the beats, recorded multiple takes, played back their verses, and locked in the one take they wanted to submit. Audio and video were captured separately and streamed right back to the artist, so they could review their performance on the spot.
From booth to feed before they hit the door
Behind that simple front end sat a backend that captured, synced, and stored every single take, then packaged and exported finished clips for the Red Bull team. Every verse was ready to share the moment the artist walked out, both for their own socials and for Red Bull's channels.
