HunterPR
Sam Adams
When Sam Adams said they needed a microsite in under two weeks, we said: hold our beer.
With March Madness heating up, Samuel Adams tapped Futureman to craft an engaging mobile experience to promote their American Light Beer. The result? A buzzer-beating, seat-saving microsite packed with timed animations, a countdown clock, and on-brand social content that brought the hype—and the humor—to fans in real time.
Tap-to-enter microsite with seamless age gate
Custom pint-drain countdown animations
Original sound design + audio mixing
Social-first content built to go viral
A COUNTDOWN, A COLD ONE, AND BRAGGING RIGHTS. THAT’S HOW FANS PLAY.
From seamless navigation to fast load times, we made sure the site could be accessed anywhere—even in regions with limited connectivity.
Shot Clock to Spot Clock in Two Weeks