AT&T - Swiftstakes | Futureman Digital

AT&T was kicking off their first concert in their new partnership with Taylor Swift in Houston prior to the Super Bowl…Taylor’s only concert of the year. All tickets for the DirectTV event were going to be awarded via an online contest, so AT&T needed a system that was as smooth as one of Taylor's hit singles.

Ticket system

Super Bowl promotional contest

From blank space to iconic partnership

Forged an era-defining Love Story between AT&T and Taylor Swift fans

ticketmaster who?

An end-to-end fully branded ticket system, designed, built and delivered at scale in four months.